Nixon won his re-election by a landslide
He ran Spanish-speaking campaigns, Silent Majority
Southern Strategy- turn the south Red (vote for Republicans) and then later have a probable outcome that they’ll win the south over in the next election.
Dog Whistle- you say something where normal people hear one thing, and the directed audience hears something differently.
Tough on crime, allows Nixon’s men to be the dominant party: Nixon increases police presence, funds FBI, anything to protect the people from crime.