extension stratergies

• 1.updating packaging

  2.adding more or different features

  3.changing target market

  4.advertising

  5.price reduction
• product development involves the business from improving and redesigning the product
• promotion- running new AD campaigns or using special offers or competitions
• •Extension strategies are designed to extend the life of the product before it goes into decline

  •One of the methods of extending the lifecycle is through product modification and a good example of this is cars, which retain the same engine but change the styling