For transcription to begin, the gene is switched on by transcriptionalfactors which move from the cytoplasm into the nucleus.
Each transcriptionalfactor has a site that binds to specific basesequence of the DNA in the nucleus. When it binds, it causes the region of DNA to begin the process of transcription.
Once transcription has begun, mRNA is produced and the information it carries is then translated into a polypeptide. This occurs when the transcriptionalfactor that binds to the DNA is active.
When an inactive transcriptionalfactor binds to DNA, the gene is not expressed.
If the binding site on the transcriptionalfactor is inactive, then it cannot cause transcription and polypeptidesynthesis when it binds to DNA.