Hormones like oestrogen can switch on a gene, and thus start transcription, by combining with a receptor site on the transcriptionalfactor. This activates the DNAbindingsite by causing it to change shape.
Oestrogen is a lipid-soluble molecule and therefore diffuses easily through the phospholipid portion of the cell-surfacemembrane.
Once inside the cytoplasm of a cell, oestrogen binds with the site on a receptor molecule on the transcriptionalfactor. The shape of this site and the shape of the oestrogen molecule complement each another.
By binding with the site on the receptor of the transcriptionalfactor, the oestrogen changes the shape of the DNAbindingsite, which can now bind to DNA.
Once DNA can bind, the transcriptionalfactor can now enter the nucleus through a nuclearpore and bind to specific basesequences on DNA. The combination of the transcriptionalfactor with the DNA stimulates transcription of the gene that makes up the portion of DNA.