Strengths of individual and situational explanations debate
Findings can be very useful to society as a whole
If we find out which behaviours are down to individuals + which are down to situations we find ourselves in, we can help explain human behavior more clearly
If psychologists find that there is an interaction between both sides of debate then this is useful too
Due to differences in physiological + psychological 'make-ups' of animals + humans it can be difficult to generalize from animal studies to human behavior
It can be expensive to house animals + they need proper care compared to humans who can participate in + leave a study at will