Concerns the mind - thinking (rationally and irrationally), solving problems, perceiving, making sense of and understanding the world, using and making sense of language and remembering and forgetting
Mind actively processes information from our senses (touch, taste etc.)
Between stimulus + response are complex mental processes, which can be studied scientifically
Humans seen as data processing systems
Workings of a computer + human mind are alike – they encode + store information, + they have outputs
Psychology should be studied scientifically
Information received from our senses is processed by brain, + this processing directs how we behave
Mind/brain processes information like a computer. We take information in, + then it is subjected to mental processes. There is input, processing, and then output
Mediational processes (e.g., thinking, memory) occur between stimulus + response
Describes mind as if a computer, in terms of relationship between incoming information to be encoded (from the senses), manipulating this mentally (e.g. storage, a decision), and consequently directing an output (e.g. a behaviour, emotion)
Compares with a computer, but focuses more on how we structure process of reaching behavioural output (i.e. the aim, strategy and action taken), without specifying when/how much information is dealt with
Takes a neural line of thought; it looks at the mind as a complex network of neurons, which activate in regular configurations that characterize known associations between stimuli
Uses laboratory experiments that are highly controlled so they avoid influence of extraneous variables
Allows researcher to establish a causal relationship between independent + dependent variables
Measure behaviour that provides information about cognitive processes (e.g., verbal protocols of thinking aloud)
Also measure physiological indicators of brain activity, such as neuroimages (PET and fMRI)
Controlled experiments are replicable, + data obtained is objective (not influenced by an individual's judgment or opinion) and measurable
Gives psychology more credibility
Replicability is a crucial concept of science as it ensures that people can validate research by repeating experiment to ensure that an accurate conclusion has been reached
Over-simplify explanations for complex mental processes
Data supporting cognitive theories often come from unrealistic tasks used in laboratory experiments, which puts ecological validity of theories into question (i.e. whether or not they are truly representative of our normal cognitive patterns)
Comparing a human mind to a machine or computer is arguably an unsophisticated analogy
Reductionist (e.g., ignores biology)
Experiments have low ecological validity
Behaviourism – can't objectively study unobservable internal behaviour