Concerns the mind - thinking (rationally and irrationally), solving problems, perceiving, making sense of and understanding the world, using and making sense of language and remembering and forgetting
Cognitive Approach to Psychology
How we think is central in explaining how we behave and how we respond to different people and situations
Cognitive Approach
Mind actively processes information from our senses (touch, taste etc.)
Between stimulus + response are complex mental processes, which can be studied scientifically
Humans seen as data processing systems
Workings of a computer + human mind are alike – they encode + store information, + they have outputs
Psychology should be studied scientifically
Information received from our senses is processed by brain, + this processing directs how we behave
Mind/brain processes information like a computer. We take information in, + then it is subjected to mental processes. There is input, processing, and then output
Mediational processes (e.g., thinking, memory) occur between stimulus + response
Study of internal mental processes
Cognitive approach studies internal mental processes such as attention, memory and decision-making
Theoretical and computer models
Proposed to attempt to explain and infer information about mental processes
Information-Processing Model
Describes mind as if a computer, in terms of relationship between incoming information to be encoded (from the senses), manipulating this mentally (e.g. storage, a decision), and consequently directing an output (e.g. a behaviour, emotion)
Information processing models
Assume that mental processes follow a linear sequence
Input processes are concerned with the analysis of the stimuli
Storage processes cover everything that happens to stimuli internally in the brain and can include coding and manipulation of the stimuli
Output processes are responsible for preparing an appropriate response to a stimulus
Computational model
Compares with a computer, but focuses more on how we structure process of reaching behavioural output (i.e. the aim, strategy and action taken), without specifying when/how much information is dealt with
Connectionist model
Takes a neural line of thought; it looks at the mind as a complex network of neurons, which activate in regular configurations that characterize known associations between stimuli
Schema
An internal 'script' for how to act or what to expect from a given situation
Schema
A child may assume that all boys enjoy playing football
Assimilation
Incorporating new experiences into existing schemas
Accommodation
A schema no longer works and has to be changed to deal with a new experience
Equilibrium
When a child's schemas work for them and explain all that they experience, the child is in equilibrium. They are in a state of mental balance
Key terms
Adaptation: using assimilation and accommodation to make sense of the world
Assimilation: incorporating new experiences into existing schemas
Accommodation: when a schema has to be changed to deal with a new experience
Equilibrium: when a child's schemas can explain all that they experience, a state of mental balance
Methodology
Uses laboratory experiments that are highly controlled so they avoid influence of extraneous variables
Allows researcher to establish a causal relationship between independent + dependent variables
Measure behaviour that provides information about cognitive processes (e.g., verbal protocols of thinking aloud)
Also measure physiological indicators of brain activity, such as neuroimages (PET and fMRI)
Controlled experiments are replicable, + data obtained is objective (not influenced by an individual's judgment or opinion) and measurable
Gives psychology more credibility
Replicability is a crucial concept of science as it ensures that people can validate research by repeating experiment to ensure that an accurate conclusion has been reached
Strengths of Cognitive Psychology
Models have presented a useful means to help explain internal mental processes
Approach provides a strong focus on internal mental processes, which behaviourists before did not
Experimental methods used by approach are considered scientific
Objective measurement, which can be replicated and peer-reviewed
Real-life applications (e.g., CBT)
Clear predictions that can be can be scientifically tested
Weaknesses of Cognitive Psychology
Over-simplify explanations for complex mental processes
Data supporting cognitive theories often come from unrealistic tasks used in laboratory experiments, which puts ecological validity of theories into question (i.e. whether or not they are truly representative of our normal cognitive patterns)
Comparing a human mind to a machine or computer is arguably an unsophisticated analogy
Reductionist (e.g., ignores biology)
Experiments have low ecological validity
Behaviourism – can't objectively study unobservable internal behaviour