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PSYC251
Topic 8-decision making
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Expected value
(EV):
average outcome
if a scenario is
repeated
many
times.
Calculated using
probabilities
and
values
of possible
outcomes
Prospect
theory:
people do not make
decisions
based on
expected values
,
probabilities
, and
absolute outcomes
people make
decisions
based on
subjective utility
,
decision weights
, and
relative outcomes
Subjective
utility:
people transform
objective value
into
subjective utility
Diminishing marginal utility
subjective utility
increases more
slowly
than
objective value
, especially at
large
values
Loss
aversion
: losses
loom
larger than
gains
Utility function
=
diminishing marginal utility
+
loss aversion
Decision weight
:
people
transform objective
probability into
subjective decision
weights
small
probabilities are
overweighted
large
probabilities are
underweighted
Framing effect
: people make
decisions
based on
gains
and
losses
relative to a point of
reference
, not based on
absolute outcomes
changing the way a question is asked to create a
different
point of
reference
leads to different
valuations
and thus different
choices
Learning driven by rewards:
activity of
midbrain dopamine neurons
is related to
reward
but
dopamine neurons
do more than simply report occurence of
reward
:
they code
deviations
from
predictions
about
time
and
magnitude
of reward
Reward prediction
error: The
difference
between the
actual reward
and the
predicted reward
Dopamine
and
reinforcement
learning:
we are
continuously
predicting
expected future rewards
we take
actions
to
maximize future rewards
when we receive information that violates our
expectations
, it generates a
reward prediction error
Reinforcement
learning and addiction:
opioids
physiologically trigger the release of
dopamine
this is
misinterpreted
as a
reward prediction error signal
thus, opioids, hijack the
reinforcement learning mechanism
Ventromedial prefrontal cortex
patients:
perform
normally
on
IQ tests
seem to make
poor decisions
in life
Iowa gambling
task and VMPFC patients:
conceptual knowledge
alone did not lead to
good decision making
predictions
of
expected emotions
were necessary for
good decision making
epected emotions
preceded concptual understanding
patients with
damage
to
VMPFC
could not generate
expected emotions
immediate reward
>
long-term outcomes
(
temporal discounting
)
Prefrontal cortex
functions:
maintenance
and
updating
of
goals
inhibition of prepotent actions
shifting
between
rules
,
sets
, and
tasks
monitoring
and
adjusting performance
integrating multiple sources
of
value
Rostral
/
caudal
:
abstraction
Rostral
complex
, abstract,
long
timeframe
Caudal
simple
,
concrete
,
short
timeframe
Ventral/dorsal: what vs where
Ventral
what
,
why
,
meaning oriented
Dorsal
where
,
how
,
action oriented
Medial/lateral: emotion vs cognition
Medial
hot
/
affective
value-based
internal
/
body-oriented
Lateral
cold
/
cognitive
feature-based
external
/
environment-oriented
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