module 7 & 8

• People media


  Technology that is intended to reach a People audience. It is the primary means of communication used to reach the vast majority of the general public.
• Common platforms for people media

  • Newspapers
  • Magazines
  • Radio
  • Television
  • Internet
• Digital Natives


  The younger generations who grew up with technology and understand it in an intuitive manner
• Digital Natives


  • They are intuitive learners rather than linear
  • They learn via participation rather than passively
  • Their brains have developed a high capacity to multitask and to rapidly task-switch
  • They see the world in less hierarchical terms - the Internet levels the playing field, making everyone more equal online
• Digital Immigrants


  Individuals who were born before the widespread adoption of digital technology, or were not exposed to it at an early age
• Luddite


  A person who dislikes technology, especially technological devices that threaten existing jobs or interfere with personal privacy. A Luddite is incompetent when using new technology.
• People as Media


  Individuals who are directly involved in the use, analysis, evaluation, and production of media and information. They are the source and means of information.
• Types of People as Media

  • Opinion Leaders
  • Citizen Journalism
  • Social Journalism
  • Crowd Sourcing
• Opinion Leaders


  They are highly exposed to activity using media. They are the source of viable interpretation of messages for lower-end media users and often times the opinions are accepted by a group.
• Citizen Journalism


  People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.
• Social Journalism


  Emergence of social news networks or described as "news bank". Use of social media to make the content available to more people.
• Crowd Sourcing


  The practice of obtaining needed services, ideas, or content by soliciting contributions from large group of people (online community). Example: Tripadvisor, Waze, Wikipedia (collective mobilization)
• People in Media


  Anyone who uses media forms to share information. These media forms span from print, broadcast, and web/new media.
• Types of People in Media

  • Print Journalists
  • Photojournalists
  • Broadcast Journalists
  • Multimedia Journalists
• Types of Social Media Users (Forrester Research)

  • Creators
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives
• Other Types of Social Media Users

  • The Ultras
  • The Dippers
  • The Deniers
  • The Lurkers
  • The Virgins
  • The Peacocks
  • The Ranters
  • The Changelings
  • The Ghosts
  • The Quizzers
  • The Informers
  • The Approval Seekers
• Text


  Any media product we wish to examine, whether it is a television program, a book, a poster, a popular song, the latest fashion, etc.
• Creators of Text Information

  • Author
  • Writer
  • Columnist
  • Contributor
  • Blogger
  • Editor
  • Publisher
• Classifications of Text and Information

  • Fiction
  • Nonfiction
• Common Types of Text

  • Plain Text
  • Formatted text
  • Hypertext
• Assessing and Evaluating Text Information

  • Accuracy and Factuality
  • Objectivity
  • Language appropriateness
  • Curriculum alignment
  • Style and Format
• Types of messages that you can find in media text

  • Explicit message
  • Implicit message
• Design Principles and Elements

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast