In-depth investigation of a single person, group or event, where data are gathered from a variety of sources and by using several different methods (e.g. observations & interviews)
A group that is treated normally and gives us a measure of how people behave when they are not exposed to the experimental treatment (e.g. allowed to sleep normally)
A way of trying to control for order effects in a repeated measures design, e.g. half the participants do condition A followed by B and the other half do B followed by A
After completing the research, the true aim is revealed to the participant. Aim of debriefing = to return the person to the state s/he was in before they took part
Occur when participants try to make sense of the research situation they are in and try to guess the purpose of the research or try to present themselves in a good way
Simple way of assessing whether a test measures what it claims to measure which is concerned with face value – e.g. does an IQ test look like it tests intelligence
Inferential statistics are ways of analyzing data using statistical tests that allow the researcher to make conclusions about whether a hypothesis was supported by the results