If a repeated measures design is used and order effects are shown, this can mean that outcome may be a result of practice or fatigue + not the intended variable being investigated
Demand characteristics are more likely in a repeated measures design, which can also invalidate results
Follow normal scientific route of enquiry, starting with a hypotheses to test a theory
Study is designed + conducted to test hypothesis + results are generated to support or not support theory
Are typical of experiments + some types of questionnaires + observations
Designed to gather facts + measure behaviour that can be applied to target population, which means that they reproduce data that is generalisable to others (external validity)
Allows researcher to remain detached from participants
Method is seen as more objective + less open to researcher bias