Demand for the currency will rise if a higher value of exports is being sold, due to low inflation, high quality goods or higher consumer incomes
Foreigners purchasing currency to invest in foreign firms or open foreign bank accounts due to higher interest rates or speculations [Hot money flows]
Foreigners purchasing currency to open branches in that country
An increase in supply will cause a fall in the price: Selling currency to purchase other currencies, purchasing imports, speculating a fall in the currency