Survey Method

• Survey Method

  • Is a data collection tool used to gather information about individuals (e.g., demographic information about characteristics such as sex, religion, ethnicity, and income).
• Survey Method

  • It may focus on factual information about individuals, or it might aim to obtain the opinions of the survey takers.
• Survey Method

  • It can collect information on experiences, opinions, and even hypothetical scenarios.
• Survey Method

  • It can be used in both quantitative and qualitative studies.
• 1. Descriptive Questions

  • “What percentage of practicing nurses support the provision of hospital abortion services?”
• 2. Questions about the relationship between variables

  • “Is there a positive association between endorsement of hospital abortion services and support for implementing hospice care among nurses?”
• 3. Questions about predictive relationships between variables over time

  • “Does time 1 endorsement of support for hospital abortion services predict greater time 2 burnout in nurses?
• Purposes of Survey Method

  • Describing certain aspects or characteristics of population
  • Testing hypothesis about nature of relationships within a population.
• Advantages

  • collect a large amount of data in a short time
  • less expensive
  • quick and easy
  • collect broad information
• Disadvantages

  • nonresponse bias
  • poorly designed
  • limited answer
  • social desirability bias
• Characteristics of a survey

  1. Sample and Sample Determination
  2. Survey Questions
  3. Survey Methods
  4. Survey Data Collection
  5. Survey Data Analysis
• Types of sampling

  1. Probability Sampling
  2. Non-probability Sampling
• Probability Sampling

  • is a sampling method where the respondent is selected based on the theory of probability. The major characterisitic of this method is that each individal in a population has an equal chance
• Non-probability Sampling

  • is a sampling method where the researcher selects a sample respondents purely based on their discretion or gut. There is no predefined selection method.
• 2. Survey Questions

  Characteristics of Survey Questions:

  • Data Collection
  • Fundamental levels of measurement scales a. Nominal b. Ordinal c. Interval d. Ratio
  • Use of different question types
  • Administering the survey
• Survey Methods (Based on Design)

  1. Cross-sectional studies
  2. Longitudinal studies
• 1. Cross-sectional studies

  • is an observational research type that analyzes data of variables collected at one given point of time across a sample population
• 2. Longitudinal studies

  • is an observational study employing continuous or repeated measures to follow particular individuals over a prolonged period, often years or decades
• 3. Correlation studies

  • is a non-experimental type of research design where two distinct variables are studied
• Survey Methods (Based on Distribution)

  1. Email
  2. Buy respondents
  3. Embedding on the website
  4. Post to the social network
  5. QR code
  6. SMS
• Survey Data Collection

  1. Online
  2. Telephone
  3. Face-to-Face
  4. Paper or print
• Survey Data Analysis

  1. Cross-tabulation
  2. Trend Analysis
  3. MaxDiff Analysis
  4. Conjoint Analysis
  5. TURF Analysis
  6. Gap Analysis
  7. SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
  8. Text Analysis
• How to create a survey with a good design?

  ● Define objective/s

  ● The number of questions

  ● Finalize a target audience

  ● Simple language

  ● Question types

  ● Consistent scales

  ● Survey logic