Little Albert case study - classical conditioning
Watson and Rayner(1920) - created a phobia in a 9 month old baby for a white rat
before the study Albert showed no signs of anxiety towards the rat, whenever the rat was presented to the baby a loud noise would happen which frightened him
this noise is an unconditioned stimulus which creates an unconditioned response of fear when the rat, the neutral stimulus, and the unconditioned stimulus were encountered together this created a conditioned stimulus for the rat and the noise creating a conditioned response