Person who sends the message, makes use of symbols (words, graphics, visual aids) to convey the message and produce the required response. May be an individual, group or organization
The receiving end of communication, just as important as encoding. Can go downhill if receiver is not practicing active listening or lacks information to accurately decode the message
Person for whom the message is intended. The degree to which the decoder understands the message is dependent on knowledge of recipient, their responsiveness, and the reliance of encoder on decoder
Main component of communication process, permits the sender to analyze the efficacy of the message. Helps the sender confirm correct interpretation by the decoder. Can be verbal, non-verbal, or written