1. If pregnancy occurs, progesterone, estrogens and gonadotrophins are secreted by the placenta
2. In the absence of fertilization by day 23, the corpus luteum begins to degenerate and consequently estrogen and progesterone levels decrease, the endometrium undergoes involution
3. At days 25-28, vasoconstriction of the spiral arteries begins, subsequent ischemia cause mass apoptosis of the functionalis. Arteries rupture, releasing blood into the uterus, and the apoptosed endometrium is sloughed off (lasts 4-7 days), the functionalis is completely shed