Social change

• What is social change?

  The process by which society changes its beliefs to create new social norms
• Is social change fast or slow

  Slow
• What is the role of majority influence?

  Maintain social order
• What is the role of minority influence?

  Change behaviour
• What did Nolan et al do to research social change?

  • Stuck notices on doors saying either
  • Most residents are trying to reduce their energy consumption (experimental group)
  • Asking them to reduce their energy consumption (control group)
  • Significantly reduced energy consumption in experimental group