reducing unwanted energy transfers.
-conduction and convection
-when object is heated the energy is transferred into kinetic energy of its particles. when they collide the energy is transferred between the particles (this is conduction)
-thermal conductivity is the measure of how quickly energy is transferred through materials in this way. higher thermal conductivity means a faster rate.
-because liquids and gases can flow the warmer and less dense region will rise above denser, cooler regions. so energy particles move away from hotter to cooler (convection)