Experienced significant changes in the past five years
Marketing has evolved
The consumer has become more knowledgeable and demanding
Cosmetics have become more sophisticated and innovative
Technological advances
Allowed for the creation of multifunctional products that perform more than their basic role
Foundations with high sun protection factor (SPF) protect from ultraviolet (UV) rays
Lipsticks moisturize
Mascaras lengthen, curve, and thicken
Color cosmetics
The biggest performance development has been the creation of "stay-on" products, which are long lasting
These products first appeared in the foundations category, then transferred across product categories to include lipsticks, eye shadows, mascaras, and nail enamel
Makeupproducts
Contribute in a significant way to the general health and well-being of women
Provide psychological stimulation to satisfy personal desires for self-improvement, self adornment, and good grooming for one's own sense of well-being and for the general attention or attraction of others
Pigments used in current makeup applications
Organic pigments
Mineral pigments
Nacrous pigments
Surface properties of pigments
Differ with the size and the shape of the pigment particles as produced by the various manufacturing methods
Closely related to surface properties, and can be classified into hydrophilic and lipophilic
Generally, pigments and substrates used (mica, talc, sericite, borum nitride, etc.) for makeup cosmetics are hydrophilic
Surface properties of powders can be changed
1. From hydrophilic to hydrophobic with several coatings
2. Depending upon the final products' function
Processes by which pigments may be surface treated
Electron-chargereactions
Mechanochemicalprocesses
Chemicalinteractions
Mechanicalprocesses
Surface treatments
Impart easierdispersibility, betterstability, and flocculationresistance to pigments
Hydrophobic pigments
Treatedinorganiccolors
DCcolors
Nylon
Titanium dioxide
Talc
Kaolin
Mica, and other minerals
Hydrophobic pigments and products made with them
Show water-resistant properties
Improved skin adhesion
Improved color consistency
Better smooth skin feel than when uncoated materials were used in the same formulations