APPROACHES TO QUALITATIVE DATA

• • Phenomenology: Both an approach to and a method of understanding the behavioral, emotive, and social meanings of lived experiences of individuals. Emphasizes the individual’s experiences, beliefs, and perceptions.
• • Ethnography: Focuses on studying shared practices and belief system (i.e. culture) of a group of people in their natural context over a prolonged period
• • Case Study: Allows in-depth investigation of complex issues within a specific context based on a small geographical area or a very limited number of individuals as the subjects of the study.
• • Discourse/Conversation Analysis: Studies naturally occurring discourse and extract shared meanings from such discourse; text is the object of analysis. It is divided into four (4) themes: discourse as a topic, discourse as a form of action, discourse is rhetorically organized, and language is constructive.
• • Inductive thematic Theory: Primarily concerned with presenting the stories and experiences voiced by study participants as accurately and comprehensively as possible. Most common qualitative data analysis used in social, behavioral, and health sciences.
• Grounded Theory: A set of inductive data collection and analytic methods to construct theories grounded in the data themselves.
• Narrative Analysis: Focuses on narratives (story telling) as the source of data. Research focus shifts from “what actually happened” to “tell what happened”; relates not just lifespans, but also accounts episodes and interconnections among them.
• APPROACHES TO QUALITATIVE DATA

  1. phenomenology
  2. ethnography
  3. case study
  4. discourse/conversation analysis
  5. inductive thematic theory
  6. grounded theory
  7. narrative analysis