A way of life for a particular society or part of a society, consisting of beliefs, traditions and other characteristics specific to that group or society
Culture for the masses where there is a set of norms and values the majority share – this comes from exposure to the same media, news sources, art and music
The idea that some cultural practices and products are superior to others, involving things of lasting value and part of heritage, mainly aimed at upper-class and middle-class elites
The idea that there is now a global culture which has been impacted by globalisation – this is more likely to be multicultural and driven by technology
Crucial things needed to grow or manufacture products to sell or to provide services such as land, machinery and buildings, owned by one group who can exploit the poor for their labour
People in capitalist societies posses a dual consciousness – they partly see the world through the ruling class ideology but also realise society is not fair
Marcuse thought mass communication and advertising was 'dumbing down' culture and creating a one dimensional man who only cared for material possessions