Any group or individual who can affect or is affected by the achievement of a firm's objectives.
Identifying different stakeholders
1. Who are they?
2. What do they want?
3. How are they going to try to get in?
Types of stakeholders
Customers
Shareholders
Employees
Suppliers
Bankers
Community groups
Pressure groups
Environmental groups
Employee unions
Stakeholder interests
The foundation of corporate strategy, representing "what we are" and "what we stand for" as a company
Organizational functions
Operations
Marketing
Human resources
Finance
Operations function
Deals with the day-to-day operations of the system to ensure appropriate systems and procedures are in place and consistent quality of service and products is delivered
Marketing function
Deals with the management of demand by developing and implementing appropriate pricing policies and running marketing campaigns and programs through various channels
Human resources function
Carries out analysis of how human assets add value and contribute to competitive advantage, responds to employee selection and recruitment, and addresses employee needs and wants
Finance function
Concerned about identifying main sources of funding and financing operations in a cost-effective way, analyses how financial resources add value and contribute to competitive advantage
Tangible assets
Assets that can be seen in the form of plant, equipment, and/or land
Intangible assets
Assets associated with company know-how and skill sets
Core capabilities
Areas that a company does exceedingly well
Distinctive competencies
Areas and activities that a company excels at and is better than its competitors
Research-based view (RBV)
Competitive advantage comes from a firm's unique tangible and intangible resources that are valuable, rare, inimitable, and non-substitutable
Organizational structure
The coordination of workflow and communication, and management of authority relationships in an organization
Types of organizational structure
Functional structure
Multidivisional structure
Matrix structure
Centralized structure
Decision-making power and responsibility held by top management, tendency toward standard strategy formation with rigid, control-oriented implementation
Decentralized structure
Organizational members at lower levels given responsibility to make decisions, strategy development responsibility of people from different levels, strategy implementation based on free flow of communication and performance-related incentives
Levers of control
Diagnostic systems
Interactive systems
Belief systems
Boundary systems
Diagnostic systems
Focus attention on goal achievement, give managers opportunity to measure outcomes and compare results with preset goals
Interactive systems
Give managers tools to impose consistency and guide creative search processes, connect tactical day-to-day actions and creative experiments into a cohesive pattern that responds to strategic uncertainties
Belief systems
The explicit set of organizational definitions formally communicated by senior managers through mission statements and creeds
Boundary systems
Ensure employees work within the acceptable domain of organizational activity
Boundary systems
Ensure that employees work within the acceptable domain of organizational activity
Four levels of control
Diagnostic Systems
Interactive Systems
Belief Systems
Boundary Systems
Diagnostic Systems
Focus attention on goal achievement for the business and for each individual in the business
Give the opportunity to the managers to measure outcomes and compare results with preset profit plans and performance goals
Interactive Systems
Give managers tools to impose consistency and guide creative search processes
Managers use one system interactively such as profit planning systems that report planned and actual revenues and expenses and the intelligence systems that report information about social, political, and technical business issues
Tactical day-to-day actions and creative experiments can be connected into a cohesive pattern that responds to strategic uncertainties
Belief Systems
The explicit set of organizational definitions formally communicated by senior managers through mission statements and credos that give basic values, purpose, and direction
Management's vision, expressed in the mission statements and credos, motivates organizational participants to search for and create opportunities to accomplish the overall mission of the organization
Boundary Systems
Ensure that organizational members' activities fall within the acceptable domain of activity
Without boundary systems, creative opportunity-seeking behavior and experimentation can dispel the resources of the organization
Ensure that employees work within the acceptable domain of organizational activity
Diagnostic control systems are the benchmarks used to measure the outputs of employees against preset goals and targets
Interactive systems
such as profitability and revenue reports, are used in order to be able to discuss the ongoing performance interactively and to influence and encourage the activities of employees
Belief systems such as mission statements are used to guide and inspire employees
These systems are usually used to give a sense of belonging to an organization and pride in what employees strive to achieve
Leaders
Have skills, ability, and vision to nurture and enable the organization to develop a business strategy, identify the resources required, and nurture other employees to turn their ideas into business reality
Can facilitate organizational learning by bringing business opportunities to the attention of other organizational members and networking externally with both suppliers and customers
Are creative and good reflectors
Assess the risks involved in working with foreign operations
Employ a "hands-on" management style in bringing a business idea into successful creation by considering the cross-cultural obstacles in different country markets
Leadership styles
Authoritative
Persuasive
Consultative
Participative decision-making
Regardless of the leadership style adapted, to a large degree success in decision-making and the implementation of strategy depends very much on the background, skills, and abilities of the leader
There is relatively high turnover in leadership positions in H&T organizations
When a new CEO begins working, it is possible that there will be changes in organizational direction, structure, and culture
It may therefore be essential to educate them in strategic management practices
Organizational culture
A holistic, historically determined, socially constructed, shared organizational variable made up of symbols, heroes, rituals, and values