In July 1921, Hitler took over leadership of the Party from Drexler
Rudolf Hess became Hitler’s deputy and was chosen as a wealthy academic who could appeal to wealthy businessmen.
Hermann Goering was a young and famous World War 1 fighter pilot who could appeal to the many embittered war veterans.
Julius Streicher, a vicious antisemite had links in the publishing industry and established a new Party newspaper aimed at the working class, Der Sturmer (The Stormer)
Ernst Rohm was a fierce looking ex-army officer who was popular with ex-soldiers and became leader of Hitler’s new bodyguard organisation, the SA
Hitler also made other links with key figures with links to the military, such as General Erich Ludendorff, who had been leader of the German army alongside Hindenburg in WW1