Aim : to investigate if simple emotional responses such as fear can be acquired by classical conditioning.
Procedure
1. Single healthy 9month old boy
2. Little Albert emotional baseline test measured
Session 1
Presented with NS - white rat, monkey, wooden blocks, dog, rabbit
Showed no fear response - reached out towards rat
Exposed to loud noise UCS= UCR of crying every time he reached for rat
Session 2
1. Exposed 5 times to loud noise and rat
2. Tested with wooden blocks - no fear
3. Repeated a week later
Session 3
Showed similar objects of rabbit and Santa mask - feared them stimulus generalisation
Session 4
Moved room to test if environmental affected- still afraid
Session 5
Tested month later - still feared objects
Conclusion - easy to condition emotional response to NS generalisation
Strengths of W and R
high levels of internal validity - wooden blocks used as control - show alberts responses were to the phobia, tested in different environments - show chance in Albert behaviour is due to conditioning
COUNTERPOINT - not all aspects controlled - dog pushed towards Albert, rabbit suddenly placed = startling
understand how phobias + sympitons are acquired- delevelpment of systemic designations and flooding = therapies
Weaknesses of W and R
low population validity - only one healthy 9 month old boy - findings may not be generalisable to other cultures/ ages / gender