Interviews - telephone, email, personal, video conferences. (conversation), example: one on one conversation
Questionnaires/Surveys - numerical valves to scale, example: service feedback
Observations- most basic method, watching, (observing)
Focus Group – individuals share a common element, collective opinion, Example: group of 6 women asked about a soap
Ethnographics, Oral History, and Case Studies – single phenomenon in a natural setting, example: following a tribe
Documents and Records – reports, newspapers, example: examining a student's academic record