When two insulators are rubbed together, Electrons are transferred from one object to the other, Forming a positive charge on one object and a negative charge on the other, If conductors were rubbed, electrons will flow in/out of them cancelling out any effect, so they stay neutral, Sparking occurs when enough charge builds up, and the objects are close but not touching, The "spark" is when the charge jumps through the air from the highly negative object to the highly positive object, to balance out the charges