Two-process model (Mowrer 1947)
-explains how classical and operant conditioning produce and maintain phobias
1)people develop phobias by classical conditioning-a CS is paired with a UCS to produce the CR
2)once someone has developed a phobia, its maintained through operant conditioning-people get anxious around the phobic stimulus and avoid it. This prevents the anxiety, which acts as negative reinforcement
social learning-modelling behaviours of others