pur com 2

• Glossophobia


  Fear of public speaking
• The word "glossophobia" comes from the Greek root "glossa" (which means 'tongue') and the root "phobia" (which means 'fear')
• Jerry Seinfield: 'According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than delivering the eulogy.'
• Fear of public speaking is common to most people, but despite this fact, many have turned public speaking into their ticket to success
• Brian Tracy: 'Your ability to communicate with others will account for fully 85% of your success in your business and in your life.'
• Mark Twain: 'Courage is resistance to fear, mastery of fear not absence of fear.'
• Public speaking


  The process or act of performing a speech to a live audience. Public speaking is commonly understood as formal, face-to-face, speaking of a single person to a group of listeners.
• Modes of speech delivery

  • Impromptu
  • Extemporaneous
  • Memorized
  • Manuscript
• Impromptu speaking


  The presentation of a short message without advance preparation
• Manuscript speaking


  The word-for-word iteration of a written message
• Extemporaneous speaking


  The delivery of a carefully planned and rehearsed speech in a conversational manner using brief notes
• Memorized speaking


  The rote recitation of a written message that the speaker has committed to memory
• Types of speeches


  • Informative
  • Entertaining
  • Persuasive
  • Demonstrative
• Speeches have three main sections: Introduction, Body, and Conclusion
• Marketing strategy involves identifying target markets, developing products or services that meet their needs, determining pricing strategies, selecting distribution channels, and implementing promotional activities.
• Target market is defined as the group of consumers who are most likely to buy your product/service.
• Pricing strategies include cost-plus pricing (add a markup), value-based pricing (determine price based on perceived value), penetration pricing (low initial prices to gain market share), skimming pricing (high initial prices to capture early adopters), and competitive pricing (match competitors' prices).
• Distribution channels refer to how goods move from manufacturers to customers through intermediaries such as wholesalers, retailers, agents, brokers, and sales representatives.
• Product development process includes idea generation, concept testing, prototype creation, test marketing, commercialization, and post-launch evaluation.
• Pricing strategies include cost-plus pricing (adding a markup), value-based pricing (determining price based on perceived value), penetration pricing (setting low prices initially to gain market share), skimming pricing (charging high initial prices to maximize profits), and competitive pricing (matching competitors' prices).