BA in Marketing

• Efficient use of marketing spends - according to a survey by McKinsey and Company, 15 to 20% of companies' marketing spend can be freed up with an integrated analytics approach. Advanced analytical approaches such as marketing mix modeling can determine spent effectiveness for channels.
• Analyze audience segments, and other data deep data analysis with the help of business analytics helps in getting hidden insights. The marketing professionals can collect all data and secure it in one place to merge the data. They also perform segmentation with data using cohort analysis and funnel-based segmentation.
• Measuring marketing ROI Confidently - marketing has always been an expense center for the company, but now, companies can predict the ROI of all marketing activities. Even if yours is not a data driven company like Google or Amazon, better predictive and optimizing abilities, ROI can be generated in the marketing space.
• Understanding customer behavior - targeting the right customer and reaching them at the right time with the right message is key to making sound marketing decisions. Analytics has enabled marketers to analyze customer behavior and buying patterns, predictor purchases, personalize their experience, better understand their future needs, optimize pricing for higher sales, etc.
• Enhancing customer experience - personalized targeting through analysis is helping marketers to cut acquisition costs while still maintaining a relationship with the customer. Research shows that personalization can deliver 5 to 8 times ROI on marketing spend and lift sales 10% or more.
• Reinventing content marketing - analytics is helping content marketers create content according to their target audience's interest, socioeconomic profiles, and other factors. Analyzing content primarily helps bring more traffic to a website that can turn it into a lead generation engine and subsequent higher conversions.
• Data analytics and e-commerce - data analytics definitely improves marketing and gives a tremendous boost to how customers shop online. It helps determine the devices used by the customers in online shopping, time spent on these devices, and the customers' positive experiences.