DAY 1

• Media


  Various means of communication
• Types of media


  • Television
  • Radio
  • Newspaper
• Media (in computer world)

  Collective noun referring to different types of data storage options
• Mindfulness


  The state or quality of being mindful or aware of something
• Mindfulness technique


  • Focuses full attention only on the present
  • Can reduce stress and physical pain
  • Mental state maintained by the use of this technique
• Johannes Gutenberg


  • German inventor
  • Printing press (15th century)
  • Provided the first copies of the Bible in 1556
  • Enabled the mass production of media, which was industrialized by Friedrich Koenig in the 1800s
  • Led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century
• Transitions from one technology to another have greatly affected the media industry, although it is difficult to say whether technology caused a cultural shift or resulted from it
• Popularization of new technologies

  • The ability to make technology small and affordable enough to fit into the home is an important aspect
• Benefits of media


  • Entertaining and providing an outlet for the imagination
  • Educating and informing
  • Serving as a public forum for the discussion of important issues
  • Acting as a watchdog for government, business, and other institutions
• Social media


  • Collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing, and collaboration
  • Means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
• Types of social media

  • Social Networks
  • Bookmarking
  • Social News
  • Media Sharing
  • Micro-Blogging
  • Blog and Forums
• Top 20 social problems

  • Spending too much time in social media
  • Getting addicted to social media
  • Neglecting family responsibilities
  • Dependence on online friends
  • Managing social media time
  • Wasting time on social media
  • Reducing attention span
  • Lack of focus and productivity
  • FOMO syndrome
  • Wasting time playing games
  • Seeking validation
  • Relationship issues
  • Infidelity on social media
  • Falling for fake identities
  • Getting duped
  • Health issues
  • Negative impact on academics
  • Danger of cybercrime and bullying
• Solutions


  • Social concern
  • Action
  • Critical awareness
  • Solidarity
  • Environmental awareness
• Etiquette


  Conventional requirements as to social behavior; properties of conduct as established in any class or community or for any occasion
• Hiya


  Another form of etiquette for Filipinos that respects the space of the individual
• Preaching


  • To deliver a sermon
  • To urge acceptance or abandonment of an idea or course of action
• As much as the church adapts the media to preach the word of God does not mean immunity to the potential negative aspects of the chosen medium just as with radio, TV, and the internet
• Relationship between message and audience size

  • The wider the audience the less substantive a message simply because it must appeal to the common denominator in the general audience
  • The more people you want to reach, the less of a message you will have, which means keep it simple when it comes to a general audience so the majority of people can understand it
• Analysis is meant for the personal level, and mass communication is not personal
• The reductionist trend in media can be circumvented to some extent through niche audiences which many social media sites actually represent
• St. John Bosco


  • Italian priest who founded the Salesian order
  • He used juggling and magic tricks to attract street youth so he could tell them Bible stories
• Matthew 13:16-17 NLT: '"But you are blessed. You understand the things you see with your eyes. And you understand the things you hear with your ears. I tell you the truth. Many prophets and good people wanted to see the things that you now see. But they did not see these things. And many prophets and good people wanted to hear the things that you now hear. But they did not hear these things."'
• Communication needs to be as constructive as possible, without misunderstanding and breakdowns
• Types of communication


  • Intrapersonal Communication
  • Interpersonal communication
  • Group communication
  • Organizational communication
  • Media
  • Extra-personal communication
• Experience


  Practical contact with and observation of facts or events
• Chismis culture


  • Gossip; rumors; chit-chat
  • Person creates speculations or unconfirmed information from other people's personal actions and events
• Pakikisama


  • Close to utang-na-loob
  • Value of belongingness and loyalty to small in-group with sensitivity to the feelings of others on the principle of "give and take"
  • Folk concept of good public relations and avoidance of conflict
• Authentic Values


  • Those of the Gospel that foster human dignity and the common good
  • They help us build up the world around us
• Self-centered values


  Lead to negative attitudes and behaviors that are contrary to the Gospel values and can cause people to suffer both spiritually and materially
• Pope John Paul II: '"Culture . . . is a specific dimension of the existence and being of man. It creates among the persons within the community a complex of bonds, determining the interpersonal and social character of human experience. Man is both subject and creator of culture in which he express himself and finds his equilibrium."'
• Media Literacy Education


  • Means teaching and learning about media, values and critical skills necessary for living in the 21th century
  • The media literate person is aware of boundaries between reality and constructed reality of media and knows how to navigate them in meaningful ways
• Communication


  • Process of transmitting information and common understanding from one person to another
  • Latin word "communis", which means common
• Types of communication


  • Verbal - Use of language
  • Non-verbal - Use of gestures, facial expressions, and other body movements
• Intercultural Communication


  • The effective communication between people, workers, and people of different cultural backgrounds
  • Between people whose cultural perceptions and symbol systems are enough to alter the communication system
  • Academic field of study that seeks to understand how people from different countries and cultures behave and communicate and perceive the world around them
  • Interpersonal interaction between members of different groups (Karlfried Knapp)
• Elements of Intercultural Communication

  • Perceptions
  • Verbal Processes
  • Nonverbal Processes
  • Contextual Elements
• Perceptions


  Beliefs, values, attitudes, world views, social organizations
• Verbal Processes


  The ways in which cultures employ symbols to portray things and experiences
• Nonverbal Processes


  Shared thoughts and feelings of bodily behavior, time, and space
• Contextual Elements


  Business, education, healthcare, tourism, and personal relationships
• Reasons to know about intercultural communication

  • Increases self-awareness
  • Demographic changes
  • Workplace and economic globalization
  • Creative problem solving
  • Global and intrapersonal space