PURCOM II

• Lesson 4: Communication and Globalization
• This happens when individuals from different cultures, exchange information, opinions, thoughts, and ideas.

  Intercultural Communication
• Four (4) Aspects of Intercultural Communication

  1. Interracial communication

  2. Interethnic communication

  3. International communication

  4. Intracultural communication
• Which involves people from different races.

  Interracial communication
• Which happens when communicators have different ethnic origins.

  Interethnic communication
• Which is marked by people representing dissimilar political structures.

  International communication
• Which occurs when communication takes place inside a community of people who share the same racial, ethnic, political, and cultural origins.

  Intracultural communication
• This stemmed from the philosophy of allowing cultures to co-exist without requiring individuals to change their ways of life, beliefs, and traditions.

  Cultural Pluralism
• This philosophy, which contradicts the ideas of cultural pluralism, is rooted from empire-building and dominating tendencies of humans.

  Expansion and Dominion are major elements under this philosophy.

  Cultural Imperialism
• This refers to the mindset of races that practice cultural imperialism because their members regard outside groups as inferiors.

  Ethnocentrism
• This philosophy is the opposite of ethnocentrism and cultural imperialism.

  Respects and accepts variation.

  Cultural Relativism
• Factors that Influence Cultural Identity and Communication Patterns

  1. Gender Roles- (Men and Women)

  2. Age- (different perspectives on aging)

  3. Racial Attitudes and Backgrounds

  4. Religion- (most influential aspects of cultural differences)

  5. Socioeconomic Identity- (name you carry)

  6. Generation- (like your age)
• Latest Generational (Demographers)

  1. The Greatest Generation (1900-1945)

  2. The Baby Boomers (1946-1964)

  3. Generation x (1965-1982)

  4. Generation Y (1983-1995)

  5. iGeneration (1995 onwards)
• Tagged as the "Matures"

  The Greatest Generation (1900-1945)
• Born during the height of civil rights movement, space race, Vietnam war.

  The Baby Boomers (1946-1964)
• "gen X-ers" people of born within this period lean on traditional gender roles.

  Generation x (1965-1982)
• This digital natives, dubbed "Millennials" are famed for their technological prowess.

  Generation Y (1983-1995)
• They are also known as Gen Z or the App Generation

  iGeneration (1995 onwards)
• Cultures and Communication Strategies

  1. Assimilation

  2. Accommodation

  3. Separation
• This is the process of becoming one with one's surroundings and culture.

  Assimilation
• This strategy does not require you to give up your personal identity in order to prove that you belong.

  Accommodation
• When you avoid interacting with others and you feel the need to shun people you perceive to be different.

  Separation
• Cultures and Communicative Approaches

  1. Passive Communication

  2. Assertive Communication

  3. More Aggressive Communication
• This is the approach used by those who accept or allow things to happen without actively responding or resisting.

  Passive Communication
• This approach is adopted by people who find it convenient and necessary to communicate and share cultural insights.

  Assertive Communication
• This approach is those who fiercely defend their beliefs and ideals against dominance.

  More Aggressive Communication
• Lesson 5: Communication in Multicultural Settings
• Are culturally-bound metaphorical and figurative expressions.

  Idioms
• The Differences of America and British English

  1. Spelling Differences

  2. vocabulary Differences

  3. Grammar Conventions
• Non-Verbal Cues (Multicultural Settings)

  1. Smiling

  2. Nodding

  3. Winking

  4. Eye Contact

  5. Gestures
• Lesson 6: Cultural Practices and Its Characteristics As Responsible for Shaping Communication
• -Defined as a way of life which has been cultivated inside us (Martin and Nakayama, 2008)

  -Is way of life which developed in a community or civilization of people who share similar ideas and practices.

  -Reflection of our identity and is the core of a person's individuality.

  Culture
• This refers to the acceleration of global movements and exchanges (people, products, services, capital, technologies, and cultural).

  Globalization
• Lesson 8: Appreciating the Impact of Technology
• This occurred as a result of the digital instruments that we use, such as cellular phones, smartphones, tablets, and laptops without requiring any work.

  Connectivity
• Through video calls and other forms of face to face system or application, you can view other person's physical appearance without having to meet face to face.

  Convergence
• This happens when there is immediate feedback and participation going on. It may achieved through online discussions, tests, or enjoyable internet games.

  Interactivity
• Lesson 9: The Social Media in the New Wave of Communication
• What is Social Media?

  A social networking websites it includes Facebook, Instagram, Twitter, Google, and others that allow us to have an instant social life. Social Media has the ability to give and share content to other people. It is also to build connection, relationships, collaborations, contribution of knowledge and skills.
• Lesson 10: Technology and Communication Registers Based on Audience and Context