planning and design

• Considerations

  • Audience
  • Needs
  • Objectives
  • Resources
• Audience


  • Characteristics (interests, educ and cultural background, econ status, etc.)
  • Listening/viewing habits
  • Importance of audience segment (youth/elderly/farmers?)
• Needs


  • Info needs
  • Which info needs will you answer
• Objectives


  • What do you want to accomplish through the program?
  • What do you want them to do with the content you will provide?
  • Is the program realistic? (objectives are based on resources)
• Resources


  • Equipment
  • Staff skills
  • Financial resources
• Steps in program planning

  1. Generate ideas - brainstorming from experience

  2. Know the audience and their needs - audience segment/s

  3. Identify the objectives - specific intention on what the audience will know, learn, or do (SMART)

  4. Identify the program segments - reflects objectives

  5. Tap cooperating agencies - augmenting resources. NGOs GOs POs CSOs: sources of program material, manpower, and financial support

  6. Identify available resources - dictates program quality

  7. Determine promotional strategies - strategies to make program known to intended audiences

  8. Prepare the implementation procedure - procedures, guidelines, responsibilities. Topic & guest line-up. Timetable of activities. Budget

  9. Evaluation - Formative (feedback while season is ongoing, broadcast phase), Summative (feedback after first season, post broadcast)