Lesson 2: Text Media and Information

• text media - are either printed or digital text material that are published for the purpose of communicating information to an audience.
• text - a simple and flexible format of presenting information or conveying ideas whether written, printed or displayed on screen.
• formal text based - materials are created and distributed by established institutions (such as publishing companies, news agencies,etc.)
• informal text based - materials, on the other hand, come from personal opinions or views on different issues, processes, etc.
• type face - is usually comprised of alphabets, numbers, punctuation marks, symbol and other special characters. true type font (.ttf), open type font (.otf)
• serif - connotes formality and readability in large amount of text.
• sans serif - bring a clean or minimalist look to the text.
• slab serif - carries a solid or heavy look to text.
• script - draws much attention to itself because of its brush like strokes.
• decorative - caters to wide variety of emotions (such as celebrations, fear, horror, etc.)
• emphasis - refers to the importance or value given to a part of the text based content.
• appropriateness - refers to how fitting or suitable the text is used for a specific audience, purpose or event.
• proximity - refers to how near or how far are the text elements from each other.
• alignment - refers to how the text is positioned in the page.
• organization - refers to a conscious effort to organize the different text elements in a page.
• repetition - concerns consistency of elements and the unity of the entire design.
• contrast - creates visual interest to text elements.