Psychology EST's

• Cognition


  The mental action of acquiring knowledge & understanding through thought, experience and sense.
• Memory


  Process by which we observe, store, and recall information.
• Short term memory 


  Information you're aware of. Limited capacity 5-9 amount of info. Duration is 30 seconds.
• Sensory memory 


  Info your brain recieves from all your senses (your unaware of this).
• Sensory Memory Capacity 


  Unlimited. Mostly discarded unless passed to STM
• Sensory memory Duration 


  Retained for brief period, usually less than 2 seconds.
• Long Term memory 


  Lasting retention of information and skills. Unlimited capacity. Permanant duration.
• Procedural encoding 


  Stores the way you do things. LIttle effort to retrieve.
• Declarative encoding 


  Knowledge of facts or information. Able to explain easily
• Episodic Declarative


  Past personal events, an internal recollection of your life (think TV episode)
• Semantic Declarative 


  Facts and information about the outside world
• Communication 


  The process by which information is exchanged between individuals through a common system of symbols, signs or behaviors.
• Genderlect


  A term suggesting that masculine and feminine styles of discourse are best viewed as two distinct cultural dialects.
• Report talk(men)


  Talk used in public speaking. Comfortable with holding centre stage. Used talk as a way of gaining and holding attention of their audience and to negotiate and maintain status.
• Rapport Talk (women)


  Based on establishing relationships, developing understanding and negotiating differences. Women enjoy private conversations more.
• Scientific study 


  A logically stepped process used for investigation which follows the scientific method.
• Non scientific study 


  Do not follow scientific method
• Experimental group


  Exposed to independent variable to determine affect.
• Control group


  Not exposed to independent variable for comparison
• Sample 


  Set of subjects from particular population.
• Population 


  Larger group of participants that sample is taken from.