Propaganda Tecniques

• Propaganda techniques


  • Association
  • Bandwagon
  • Testimonial
  • Fear
  • Humor
  • Bribery
  • Intensity
  • Repetition
• Association


  Links a product, service, or idea with something already liked
• Bandwagon


  Uses the argument that a person should believe or do something because "everybody else" does
• Testimonial


  Uses an expert, celebrity, or plain folk to sell and support
• Fear


  Uses excitement, sadness, or fear to influence viewers. The opposite of association.
• Humor


  Uses images that make audiences laugh, but provides little information about the product or service
• Bribery


  Uses promos or freebies or comfort in order to buy the product
• Intensity


  Uses hype to build up product
• Repetition


  Repeats message or sounds within the ad or repeats the ad many times
• Types of Advertisement

  • Political Ad
  • Event Ad
  • Product Ad
• Political Ad


  Promotes what one of the characters is doing or the election of a character (politician)
• Event Ad


  Promotes one of the many events or meetings in any of the selections in this quarter
• Product Ad


  Promotes the sale or trade of products