Purposive communication

•  Purposive Communication

  -          the practice of using different communication forms like writing, speaking, and presenting for various purposes associated with different target audiences.
• Communication

  -          it is a two way process or sharing and imparting information for common  understanding.
• Communication was derived from the words

  1. Communicatus
  2. Communicare
  3. Communis
• Communicatus and Communicare

  -          to impart or share
• Communis

  -          common
• 6 Speech communication contexts

  1. Intrapersonal
  2. Interpersonal
  3. Public
  4. Mass
  5. Organizational
  6. Intercultural
• Intrapersonal

   -communication with oneself or self-to-self communication.
• Two types of Intrapersonal

  1. Soliloquy – act of talking to yourself
  2. Introspection – an examination of one's own thoughts and feelings; reflection and ponderance
• Interpersonal

  - Involves two or more entities.
• Two types of Interpersonal

  ·         Dyadic – private conversation

  ·         Small group – involves 3 – 15 group of people
• 1. Public

  Ø  one speaker is talking to 15 and  more audience
• 1.      Mass

  • Involves speaking to  15 and more audience but uses medium:
  • Print media
  • Social media
  • Broadcast media
• Organizational

  Ø  the communication that takes place between people who are working towards common goals within an organization.
• Two types of Organizational

  1. Formal- the flow of official information through proper, predefined channels and routes. It follows chain of command
  2. Informal communication is intended to meet personal interests and needs
• Intercultural

  Ø  communication between people from two different cultures; sharing culture
• ELEMENTS OF COMMUNICATION

  1. Speaker
  2. Listener
  3. Message
  4. Response
  5. Feedback
  6. Noise
  7. Communicative situation
  8. Channels
• Speaker

  Ø  Delivers and codes the message
• Listener

  Receive and decodes information
• Message

  the information that the sender is relaying to the receiver
• Response

  the immediate reaction or action taken by the receiver/listener  based on the message received.
• Feedback

  Ø  It is the feedback of the speaker to the response of the listener
• Noise

  Ø  anything that interferes with the interpretation of a message.
• Communicative situation

  Ø  any kind of situation in which communication takes place
• Channels

  Ø  the medium through which you send a message to another person
• Four types of noise in communication:

  o   Physiological noise (internal)

  o   Psychological noise (internal)

  o   Physical noise ( external)

  o   Semantic noise (understanding of words)
• 2 types of Communicative situation

  o   Psychological setting – uses the location not for its purpose

  o   Physical location – uses the location for its main purpose
• PRINCIPLES OF COMMUNICATION

  1.      Communication serves as a glue that binds people together (UNITY)

  2.      Communication vetoes barriers (RESPECT)

  3.      Communication makes the world go round (GLOBALIZATION)