psychology teacher who developed classroom excercise to illustrate deindividuation; asked 229 undergrad psych students in 13 classes ‘if you could do anything humanely possible that you wouldn’t be detected or held responsible, what would you do’ + 3 independent rasters = 36% (antisocial behaviour), 26% (criminal acts i.e rob a bank - most common), 9% (proscial behaviour) = link between anonymity, deindividuation and aggressive behaviour.