1. Observe the behaviour of the people around us
2. Motivated to imitate and copy them
3. Attention: You must be able to pay attention to the behaviour
4. Retention: You must be able to remember the information and behaviour you have watched
5. Reproduction: you need an opportunity to copy the behaviour you have observed
6. Motivation: you are more likely to reproduce the behaviour if you want to do it. This could be because of a reward
7. Successful processing can lead to identification in which you adopt the beliefs of the role models
8. Vicarious reinforcement: motivated to copy behaviour because you gain some sort of pleasure