Trivers, 1972: 'Sexual Selection suggests evolution is driven by competition for mates and the development of traits that ensure a reproductive advantage'
Individuals with traits that increase reproductive success (e.g. physical attractiveness, strength, height) gain an evolutionary advantage because they are more likely to attract a mate
Individuals with traits that enable them to outcompete rivals (e.g. physical strength) are also likely to gain access to a mate
Same-sex contest, individuals outcompete members of the same sex to gain access to mates, usually a male strategy involving aggression, preference for many mates (polygamy), characteristics such as greater strength and cunning get passed onto future generations
One sex competes for attention of opposite sex, individuals evolve preferences for desirable qualities in the opposite sex, usually a female strategy which can involve choosiness, preference for a single mate, characteristics such as having access to resources and attractiveness will get passed on to future generations
The findings can be applied across different cultures reflecting fundamental human preferences which are not primarily dependent upon cultural influences
May favour females who pursue a mixed mating strategy
A female might choose a main partner whose feminised appearance suggests kindness and parental care
A female might also copulate with a more masculine faced male (indicating testosterone and strong immune system) when she is most likely to get pregnant