Argued that deviance results from the culture and structure of society. He starts from the standard functionalist position of value consensus – all members of society hold the same values. However, because members of society have different positions in the social structure, for example in terms of social class, Merton believed that they did not have the same opportunity to realise their shared goals. He described five possible ways in which individuals could respond to success goals in American society: conformity, innovation, ritualism, retreatism, and rebellion