Qualitative research designs

• Types of Qualitative Research Designs


  • Case Study
  • Phenomenology
  • Ethnography
  • Grounded Theory
• Case Study


  • Involves a detailed study of a specific subject such as a place, event, or organization
  • Data collection methods can vary and may include interviews, observations, and document analysis
  • Emphasizes gaining a comprehensive understanding of the case under investigation
• Phenomenology


  • Focuses on understanding a phenomenon or event by describing the lived experiences of participants
  • Aims to uncover the essence of the phenomenon through subjective experiences
  • Involves exploring how individuals make sense of their experiences
• Ethnography


  • Involves a detailed study of the culture of a specific community or group
  • Data collection is achieved through prolonged immersion and close observation within the community
  • Focuses on describing and interpreting the community's beliefs, social norms, and interactions
• Grounded Theory


  • Aims to develop a theory through systematic analysis of qualitative data
  • The theory is derived inductively from the data collected
  • Involves a process of constant comparison and theoretical sampling to refine the emerging theory