TYPES OF MEDIA

• Media


  The main way for a large number of people to receive information and entertainment, such as; newspaper, television, and the internet
• Types of Media

  • Print
  • Broadcast
  • Social
• Print Media


  • Paper and ink are used to produce this type of media
  • It may include texts, graphics, or a combination of both
  • It is one of the oldest and basic forms of mass communication
• Print Media

  • Newspaper
  • Billboard
  • Brochure
• Brochure is also known as pamphlet, is a kind of booklet that contains the details about the company
• Broadcast Media


  • A type of mass media that delivers content to a large audience through electronic signals
  • It requires the user to utilize an electronic connection to access
• Types of Broadcast Media

  • Audio
  • Multimedia
• Audio

  Uses audio or voice recording as a medium in the delivery of information to appeal to the auditory sense
• Multimedia 


  Concerned with computer-controlled integration of different media types where every information can be stored, communicated, and handled digitally
• Broadcast Media

  • Radio
  • Television
  • Movies
• Social Media


  Forms of electronic communication (such as web sites) through which people create online communities to share information, ideas, personal messages, etc.
• Social Media

  • Wikis
  • Podcasts
  • Blogs
• Wikis


  Online databases where anyone can contribute information to fill-out the databases. Wikipedia is a famous example.
• Podcasts


  Radio for the digital age.
• Blogs


  Personal websites where people can write about their lives and thoughts on various topics
• Media Convergence


  • The process by which multiple media technologies are brought together into one computerized device
  • Co-existence of print media, broadcast media (radio and television), the internet, mobile phones as well as others, allowing media content to flow across various platforms
• Media Convergence

  • Smartphones
  • Online Radio
  • E-books
• Types of Media Convergence

  • Technological Convergence
  • Economic Convergence
  • Cultural Convergence
• Technological Convergence


  New technologies are created that mostly take over or get upgraded from past technologies and perform the same task but in a more advanced manner
• Economic Convergence


  Large companies use old and new media to their advantage by selling merchandise or the rights of the product
• Cultural Convergence


  Occurs when two or more cultures adopt each other's traits and become more alike
• Billboard - It has mostly become digital but still qualifies under the category of print media. After all, advertisements are printed on billboard
• Newspaper - most popular form of print media
• Television - Appeals to both auditory and visual senses, and hence is an important communication device as it beholds the attention of the audiences.
• Radio -It is an interactive means of communication with all the dial-in programs which give the listeners an opportunity to feature in radio
• Movies - Except for both auditory and visual senses, it also provides opportunities for advertisers to promote their products in a
• Online radio - (Converging radio with the Internet).
• Smartphones - (Converging camera, music, the internet, books, and all other media together).
• E-books - (Converging paperbacks with the digital technology).