no time to die

• No Time to Die

  2021 James Bond film
• No Time to Die was released in the UK on 30 September 2021, after a global premiere at the Royal Albert Hall on 28 September 2021
• Starring Daniel Craig as 007, this is his fifth and final performance as the fictional MI6 agent
• The release was significantly delayed from April 2020, following a change in director and the COVID-19 pandemic
• Produced by


  British company EON (Everything or Nothing) Productions
• Distributed in UK cinemas by

  Universal Pictures
• No Time to Die is available to stream on Amazon Prime
• The film's budget was an estimated $250-301 million, making it the most expensive Bond film to date
• So far it has grossed over $774 million worldwide at the box office
• Poster designed by


  Empire Designs, a British film promotion agency
• First teaser poster for the film released on James Bond Day, as part of a global marketing campaign

  5th October 2019
• In 2018, of 214 covers published by the 19 bestselling glossies, only 20 featured a person of colour, whereas 13.7% of the UK are BAME.
• Typographical logo of the film title

  No Time to Die, in Futura Black
• Dominant image


  • Mid-shot of James Bond, smartly dressed, suggesting he is the film's protagonist
• Action shots


  • Bond on a bike and in a car, connoting he is on a quest
• Guns


  • Commonly used as props in the action/thriller genre, connoting violence, action, and danger
• Nomi's costume


  • Military costume with an earpiece, connoting her role as an active agent and trained assassin
• Paloma's costume


  • Glamorous, revealing, navy-blue evening dress, more typical of 'Bond Girls'
• GQ Heroes


  An event aimed at "luxury business and creative minds", with a programme of speakers "who are shaping society and culture around us".
• Safin, Q, and Swann


  • Looking directly at the audience, giving a more personal approach
• Lack of prominent actor names

  • Producers are confident the audience will recognise Daniel Craig
• Visual 'star appeal'


  • Lashana Lynch recognisable to fans of the Marvel Cinematic Universe
• Iconic 007 logo


  • Eye-catching and bold, with a worn, aged, blue tone hinting at the content of the film
• Title No Time to Die

  • Can be read as Bond being so active he doesn't have time to die, or as a bad time to die, suggesting significant deaths in the narrative
• Montage design


  • References previous Bond films, providing a sense of familiarity, nostalgia and pleasure to fans
• No intertextual reference to Ian Fleming (the author of the James Bond books) on this poster, signifying No Time to Die is not based on one of his original books
• Exotic locations


  • Italy and Cuba contrasted by using warm daylight and cold neon lights, echoing other oppositions in the poster
• Masked man with a gun

  • Connotes death and danger, acting as an enigma code for the audience
• Motorbike and Aston Martin

  • Suggest action sequences and excitement within the narrative
• James Bond has historically been constructed to embody masculine stereotypes such as strength, skill, and independence
• The representation of women in the Bond franchise has historically been stereotypical, with 'Bond Girls' often insignificant to the narrative and disposable
• Craig's Bond is not as sexist and overtly stereotypical as earlier incarnations, reflecting some contemporary notions of masculinity
• Aston Martin has a longstanding brand relationship with the James Bond franchise, with the DB5 model appearing on the poster
• Dr Madeleine Swann, a love interest of Bond, is pictured twice on the poster as she also appeared in Spectre (2015)
• James Bond has retired to Jamaica in No Time to Die, and his 007 title is reassigned to a new MI6 agent, Nomi (Lashana Lynch), which led to some racist trolling of the actor
• The Advertising Standards Agency states that ads should ensure they do not promote violence or anti-social behaviour by depicting weapons in a threatening context or in a manner that could be seen to be glamorising violence
• Bond's representation


  • Provides an image of masculinity that connotes skill, intelligence, and strength, with a thoughtful and care-worn facial expression reflecting more contemporary ideas of masculinity
• Bond is not represented with a weapon on the poster
• Games, films, TV programmes, should ensure that they do not promote violence or anti-social behaviour by depicting weapons in a threatening context or in a manner that could be seen to be glamorising violence
• Each of these weapons are relatively small or partially seen, and are not actively being used