Media and Information Languages

• Media Languages


  How producers make meaning about a certain medium
• Media Codes


  Languages that have an established meaning
• Types of Media Codes

  1. Symbolic
  2. Technical
  3. Written
• Symbolic Codes

  Audience-based codes
• Technical Codes


  Codes that is specific to a media form
• Written Codes


  Codes that are formal written language (printed or spoken language)
• Media Conventions


  Possible Methods of Organizing Codes
• Media Conventions


  Recognized ways of using codes
• Types of Media Conventions

  1. Form Convention
  2. Story Convention
  3. Genre Convention
• Form Convention


  How media codes are expected to be arranged
• Story Convention


  Basic structures of narratives
• Genre Convention


  Common use of the elements of narratives
• Media Produces


  People behind media text
• Stakeholders


  People having the same interest or intention
• Audience


  Significant element in a media
• Audience Analysis


  Looking into demographics and psychology
• Audience Engagement


  Reaction to the media
• Audience Expectations


  Anticipation of the audience
• Audience Foreknowledge


  Exact knowledge which the audience brings about the media
• Audience Identification


  Connection built by media to the audience
• Audience Placement


  Strategies to make the audience feel the media is specifically for them
• Audience Research


  Audience monitoring before, during, and after production
• Symbolic Codes in Media

  1. Color
  2. Mise in Scene
  3. Setting
  4. Acting
• Technical Codes in Media

  1. Camerawork
  2. Editing
  3. Audio
  4. Lighting
• Story Conventions

  1. Narrative Structures
  2. Cause and Effect
  3. Character Construction
  4. Point of View
• Where is genre conventions closely related to?

  Audience Expectations
• Genre conventions can be formal or thematic