What is retrieval failure due to absence of cues?
This occurs when a memory is available but we cannot access it because we don't have the necessary 'triggers' (or cues) to do so.
-This is because when memories are initially coded, we also often code where we were at the time the information was learned (context) or how we felt (state)
-In the same way that our memory is often triggered by returning to the context or state in which we first experienced a memory, we also often forget information when these triggers or cues aren't present at the time of retrieval (recall)