Bipolar analysis

• Bipolar analysis is used for comparing areas, people or gathered data. It can be used as a visual portrayal of the results of a questionnaire/survey or environmental quality survey.
• Bipolar analysis allows a large amount of data to be plotted in a relatively small space.
• Patterns can be identified quickly and easily in bipolar analysis
• Bipolar analysis is very simple and therefore easy to understand limiting any possible reading errors.
• Bipolar analysis results are based on people's perceptions, which may be biased.
• Bipolar analysis can only be used for two or three areas, otherwise the graph will become cluttered and confusing to analyse.
• Bipolar analysis can oversimplify complex relationships, leading to an incomplete understanding.