COMPUTER (4TH QUARTER)

• Codes - are structure and arrangement of signs that are decoded to produce meaning.
• Technical Codes - utilize tools or equipment to convey a certain message to media. Common examples are camera work, editing, lighting, and audio mixing.
• Camera Angels - refers to how the camera is placed and how objects, people, and places are shot.
• Low angle the camera looks up: The subject looks large which creates an impression of power.
• Normal angle the camera looks straight: The camera looks at the subject from eye-level

  which makes the subject look and feel equal to the

  viewer.
• High angle the camera looks down: The subject appears small which creates an

  impression of weakness.
• Lighting is the selective use of natural or artificial light to create a certain effect.
• Symbolic Code – This type of code is all about association and connotation reflected in the

  physical aspect of the objects, colors, or even animals. Symbolic codes may also take in a

  form of setting, clothing, verbal and non-verbal gestures like facial expression and tone.
• Written Codes – buzzwords like new, fresh, cool that may seem pleasant to hear yet empty

  value. A catchphrase is an easily remembered expressions that has been associated to

  certain products. Examples of catchphrase are “We find ways” and Just do it!”. , You and only

  you is another sub-category of written codes. For example, how many times have you heard

  you in advertisements? Didn’t it sound like a direct address sending a message that the one

  sending the code is interested about you? that the media user would feel – these codes

  when heard or read trigger a certain response
• Conventions are the rules or norms on how codes are organized and presented to the

  audience. The expectations of the audience must be addressed using these commonly

  accepted ways of creating meaning or else the audience will feel dissatisfied, confused, or

  out of place after the experience. How would you feel when a so-called horror movie did not

  even make your hair stand on end, and it didn't even make you scream or close your eyes

  because it was completely offbeat from the way you expect a horror movie should be like?
• Genre - Genre is any kind of type of media that has a particular set of characteristics, styles and techniques.
• Codes - Symbolic, Technical and Written
• Umalohokan - information sharer(messenger)
• Texts - form of media that is being examined ex: film, Tv show, advertisement, radio program, etc
• Audience - anyone who receives media
• Production - creating media
• Media Literacy - ability to access, analyze, evaluate and create media
• Technical Codes - Camera Angels, Lighting, Symbolic, Setting, Mise en vene and Facial expressions/ acting
• Symbolic codes - Color, Costume, Props, Makeup, Set design
• Malware - software that is designed to damage one's device or digital access, usually tricking users into allowing it
• cyberbullying - the use of the internet to oppress a person or damage his or her reputation
• scams (such as phishing) - tricking someone into giving up his or her private account/login details; online shopping fraud
• cyber predators - sexual or financial predators seeking to take advantage of naive users
• Computer or internet addiction - relying too much on computer or internet use to the point of neglecting one's real life well being and responsibilities
• posts and images that become personally problematic later on - potentially problematic or offensive posts that later on became indelibly attached to one's online persona, causing reputation problems later on, such as when seeking employment
• oversharing private information - heedlessly posting details, such as contact or address information, that allows one to be tracked down and put at risk