MARKETING AND E-MARKETING

• Marketing

  The process of identifying and satisfying customer requirements with a profit for a company
• Marketing is more than just advertising, promotion, and selling. It's an ongoing process that involves researching, planning, implementing, and reviewing strategies to meet customers' needs.
• Marketing activities carried out by companies to sell their products

  • Predicting what consumers might want to buy
  • Developing new products or improving existing ones
  • Figuring out who will buy the product
  • Creating and illustrating a market map
  • Evaluating the company's position in the market
• In the past, businesses focused on their products and then tried to find buyers. Nowadays, with global competition, most companies focus on understanding consumer needs before creating products.
• Market segmentation

  A key concept in marketing based on the idea that similar people buy similar products
• Factors businesses can use to segment markets

  • Where customers are located
  • Who they are (age, gender, education)
  • Why they need the product
  • How they buy it
• E-marketing

  The use of the internet and digital technologies to promote and sell products or services
• E-marketing is like traditional marketing, but it uses the internet and digital tools. It includes advertising online, sending emails, and using social media.
• With e-marketing, businesses can reach more people and use different strategies like social media marketing and email campaigns.
• Businesses set goals for e-marketing using the 5 S's

  • Sell
  • Serve
  • Speak
  • Save
  • Sizzle
• Sell


  Use the internet to make your product stand out and build brand awareness by adding special features that wow customers
• Serve


  Improve customer service by using the internet to quickly respond to questions
• Speak

  Engage with customers online to understand their needs
• Save


  Cut costs by using the internet instead of traditional methods like printing
• Sizzle


  Build a strong online brand identity that creates a positive experience for customers and sets your business apart from competitors