MIL FINALS

• People as Media


  Individuals who serve as channels of information dissemination
• People as Media


  • Before, they make use of writing essays, literature and news to create artefacts
  • Now, with technology and social media, they are empowered to not just produce artefacts but also evaluate, analyze, edit and give feedback to media artefacts
• Opinion Leaders


  Highly exposed to and actively using media, they are the source of viable interpretation of messages for lower-end media users and their opinions are often accepted by a group
• Two-step flow theory


  Explains the role of opinion leaders in developing consciousness among lower-end users of media
• Citizen Journalism


  People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others
• Social Journalism


  Journalists are using social media to make their content available to more people
• Crowdsourcing


  The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community
• People as Media


  • Opinion Leaders
  • Citizen Journalism
  • Social Journalism
  • Crowdsourcing
• Crowdsourcing Examples


  • TripAdvisor
  • Wikipedia
  • Waze
• People in Media


  Media practitioners who provide information coming from their expert knowledge or first-hand experience of events
• Types of Journalist by Medium

  • Print Journalists
  • Photojournalists
  • Broadcast Journalists
  • Multimedia Journalists
• Print Journalists


  People who underwent training in journalism writing, equipped with fundamental and significant knowledge and strategies in writing news and stories based on real events in the community
• Photojournalists


  Physically and emotionally attached to their high-end cameras which they use to capture important scenes and events from the surroundings which carry with it stories that give impact to the society as a whole
• Broadcast Journalists


  Skilled not just in journalism but also in public speaking, they are often seen on television giving updates on local, national and world events
• Multimedia Journalists


  Have abilities in accessing, evaluating and producing information using several forms of media, mostly making use of social networking sites to connect to the masses for easy and wider dissemination of their reliable news stories