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Cards (19)
Packaging
"To
protect
what we
sell
"
Packaging
1.
Designing
, evaluating, and producing packages that are appropriate for each type of
product
2. Enclosing a product in any acceptable or suitable container in order to
protect
what it sells and sell what it
protects
Packaging
A part of the entire production cycle
Production does not stop at the finished product, it continues until the finished product is properly
packaged
and ready for
distribution
Production Cycle Stages
Manufacture
- collecting raw
materials
Production
-
package
each product
Transportation
- transfer of
products
Distribution
-
consumption
Consumption
Packaging
as
Marketing
Strategy
Finished products need to look neat,
clean
, attractive, decent, glamorous, and expensive-looking for consumers to
patronize
Modern concepts of packaging held by most entrepreneurs
As an
Investment
As
marketing tool
As more than just a
container
As
just-oriented
Socially-Focused
Levels of Packaging System
Primary Package
- Individual package that immediately contains the product for individual end users
Secondary Package
- Bigger package which contains several individual packages
Tertiary Package
- Biggest Package which contains products in secondary packages, ready for shipping
Why do we need to pack food items?
To
preserve
the food
To contain products for easy
transport
To describe and identify content. Packages have
labels
To
protect
the content
To have product
sales
appeal
To help keep to the
minimum
cost of
production
and distribution
Effective Food Packaging
Adequate
knowledge of changes affecting food (physical, biological, chemical, biochemical)
Food safeties
,
laws
, and regulation (FDA, DOH)
Competitive
products and brands
Food Marketing Program
Labeling
Group of words, symbols, pictures, and anything attached or imprinted on a package to identify,
describe
, and
inform
the customers
Importance of labeling
Ensures
adequate
and accessible information is available to the next person in the
food chain
Ensures the lot or batch where the manufactured product belongs can be
identified
or
recalled
if necessary
Essential in product
recall
and effective
stock rotation
To understand the
information
and make a wise or
better choice
To
prepare and use
the product correctly
Types of Packaging Materials
Plastic
Metal
(Aluminum, Tin)
Glass
Brick Carton
Cardboard
Polystyrene
Characteristics of Good Packaging
Non-contaminating
Appropriate
dimension for the selected food
Visually
appropriate to functional need
Capable of protecting food from
damage
Non deterioration of
flavor
,
appearance color
, texture, and nutritive value of the food
Environment-friendly
,
stackable
, and transportable
Commercially, products are sold in public malls (
Nabebenta
)
Department of Science and Technology (DOST) tests the
product
Food and Drug Administration
(FDA) only certifies
Yellow Card
ID with pic and name,
valid for 3 years
, certifies that you are
allowed to handle food items and don't have contagious disease
How to secure Yellow Card
1.
Attend a seminar by the City Sanitary Office
about basic food handling
2. Proceed to the
City Health Office for chest x-ray and fecalysis
3. Proceed to
City Hall
with the mayor's permit, pic, and test report
4. Issuance of the yellow card
Sanitary Permit
Yearly, requires
water test
(PHP 600) and presenting
Yellow Card