Process of choosing a course of action of a number of different alternatives
Rational Decision-Making
Makes consistent, value-maximizing choices within specified constraints
Assumption of classical/Neoclassical economics
Rational Decision Making Model
How decisions "should" be made
Rational Decision Making Model
Problem clarity: The problem is clear and unambiguous
Known options: The decision maker can identify all relevant criteria and viable alternatives
Clear preferences: The criteria and alternatives can be ranked and weighted
Constant preferences: Specific decision criteria are constant and the weights assigned to them are stable over time
No time or cost constraints: Full information is available because there are no time or cost constraints
Maximum payoff: The choice alternative will yield the highest perceived value
Rational Decision-Making Model has assumptions that might not be met
Evidence says "no" - this is not really how we make decisions
Many management theories are based on economics which treats "economic agents" as "opportunistic"/ "self interest seeking with guile"
Bounded Rationality
Limitations on one's ability to interpret, process, and act on information
Satisficing
Identifying a solution that is "good enough" rather than the optimal one
Intuition
A non-conscious process created from distilled experience that results in quick decisions
Intuition relies on holistic associations, is affectively charged - engaging the emotions, and although not rational, it is not wrong or in opposition to rational analysis
We often make decisions based on perceptions (not fact)
Overconfidence Bias
Believing too much in our own ability to make good decisions - especially when outside of own expertise
Dunning-Kruger Effect
The weaker the ability, the more likely to overestimate performance/ability
Confirmation Bias
Selecting and using only facts that support our decision
Availability Bias
Emphasizing information that is most readily at hand
Randomness Error
The tendency to believe that we can predict the outcome of random events
Risk Aversion
We prefer a sure thing over a risky outcome
Sunk Cost Fallacy
A cost that has already been paid and thus cannot be recovered is called sunk cost, and the tendency to persist in an activity because of previously invested effort, time or money
Irrational Escalation of Commitment
Increasing commitment to a decision in spite of evidence that it is wrong, especially if responsible for the decision
Anchoring Bias
Using early, first received information as the basis for making subsequent judgments
Framing
The tendency of people to underestimate the duration of time to complete a specific task or project
Hindsight Bias
The tendency to believe we could accurately predict the outcome, after the outcome of the event is known
Focusing on goals, looking for disconfirming information, not creating meaning, and increasing options can help address decision-making biases